Keys to Social Building in Web3
Web3 is transforming how we interact with the internet, making it a more decentralized and open place for all. Because of this, building a social following in this space has become more important than ever, with thousands of Web3 projects now looking to establish a presence and ride the wave.
Given how new and complex the Web3 industry is, creating a solid and reputable social following can help your project establish credibility, gain exposure, and ultimately drive adoption.
In this article, we’ll discuss three important ways how you can build a strong social following in Web3 and why it's important.
Leverage Community-Driven Platforms
One of the most effective ways to build a social following in Web3 is to leverage decentralized community-driven platforms, which operate on blockchain technology and therefore offer a wide array of opportunities to target your ideal user base. The biggest social communities in Web3 are among the likes of Twitter, Discord, Telegram, and Reddit, home to millions of enthusiastic users looking for the hottest brands and trending projects.
Here’s a quick description of each:
- Twitter is the go-to platform for Web3 projects and communities. In essence, it’s where the noise starts and amplifies across the space. On Twitter, you can create your own social profile and tweet, reply/comment, and engage with other projects and communities in an interactive way, while also sharing various forms of multimedia for a more immersive experience
- Discord attracts a heavy gamer crowd but is suitable for creating communities around many different topics through dedicated channels and servers. It offers a clean UI and interactive experience to allow people to easily come together and enjoy what Web3 has to offer
- Telegram is another chat platform that lets you join communities, but it also has features such as channels and groups that can help you reach a wider audience. Channels are similar to a one-way broadcast where you can share information with your followers, while groups are more interactive and allow for discussion and collaboration
- Reddit is a social news aggregation and discussion platform that has been around for over a decade. It boasts a large and active Web3 community that allows users to create and comment in subreddits, which are communities focused on specific topics
Create Valuable Content
Content is king when it comes to Web3 socials. That’s why keeping a dedicated focus on making engaging content is an absolutely fundamental way to build a social following in Web3.
Web3 content can take many forms, such as blog posts, videos, podcasts, and social media posts. Whatever form your content takes, it's important to provide value to your audience. Within Web3, that can be done in many ways, such as data-driven posts, educational information, light and funny posts with memes and GIF content, and more.
To deliver the best content to your target audience, leveraging analytics across your social platforms can be helpful. Once you understand who you’re targeting and what they like, you can tailor your content accordingly to ensure maximum value is being delivered.
Engage With Your Audience
Engagement can often be tricky, as you must understand your audience from head to toe and provide enough variation to keep people attentive. Across social platforms, especially Twitter, engagement can be facilitated in many ways, such as responding to comments on your content, participating in discussions on community-driven platforms, or even hosting events.
In the Web3 community, events such as hackathons, meetups, and conferences are a great way to engage with your audience and build a following. These events provide an opportunity to meet people in person, build relationships, and establish yourself as a leader in the space.
Engagement can also take place online. Again, responding to comments on your content or participating in discussions with users can help you build a relationship with your audience. It's important to be authentic and transparent in your interactions, as this can help you build trust with your audience.
Get Aboard the Web3 Train
Although Web3 has been around for several years, it’s still in its infancy stages. Limitless potential exists in this industry, and projects are joining the party to tap into what it has to offer while the iron is still hot.
Building a social community and presence is essential. Now’s the time to get involved in Web3 and make a name for yourself, as it’s growing rapidly - don’t let the train leave the station without hopping aboard!
Arvin Nathan
